Global Marketing, Gender and Family Business in Asia: A Literature Review
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2017.1306898
Abstract: ABSTRACT In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better portrait about research on global… read more here.
Keywords: gender family; global marketing; marketing; marketing gender ... See more keywords