The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention
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DOI: 10.5267/j.msl.2020.1.010
Abstract: Article history: Received: October 14, 2019 Received in revised format: November 29 2019 Accepted: January 15, 2020 Available online: January 15, 2020 The current paper was a quantitative study examining the mediating role of E-WOM… read more here.
Keywords: mediating role; word mouth; marketing green; content marketing ... See more keywords