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Published in 2021 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-03-2021-0078
Abstract: PurposeThe Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage…
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Keywords:
marketing impact;
customer;
customer journeys;
post pandemic ... See more keywords