The concept of the qualitology and grey system theory application in marketing information quality cognition and assessment
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DOI: 10.1007/s10100-019-00635-y
Abstract: The article presents concept of the basics of qualitology and grey incidence clustering model application in the recognition and assessment of marketing information quality. In the first part of the paper, the concept of qualitative… read more here.
Keywords: information quality; marketing information; information; concept ... See more keywords
Preannouncement strategy of platform-type new product for competing platforms: Technical or marketing information
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DOI: 10.3934/jimo.2020155
Abstract: What message should be released to consumers and developers is an important part of the preannouncement strategy of platforms' new product. From the perspectives of consumers and developers' information perceptions, we develop a game model… read more here.
Keywords: marketing information; preannouncement; information; preannouncement strategy ... See more keywords