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Published in 2022 at "IEEE Transactions on Multimedia"
DOI: 10.1109/tmm.2021.3073267
Abstract: People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides the normal social news is gaining its importance on…
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Keywords:
advertising;
marketing intent;
intent analysis;
marketing ... See more keywords