Articles with "marketing intent" as a keyword



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Multimodal Marketing Intent Analysis for Effective Targeted Advertising

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Published in 2022 at "IEEE Transactions on Multimedia"

DOI: 10.1109/tmm.2021.3073267

Abstract: People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides the normal social news is gaining its importance on… read more here.

Keywords: advertising; marketing intent; intent analysis; marketing ... See more keywords