Metaverse in marketing and logistics: the state of the art and the path forward
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DOI: 10.1108/apjml-01-2023-0078
Abstract: PurposeEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could… read more here.
Keywords: metaverse; marketing logistics; marketing; invited contributors ... See more keywords
MARKETING-LOGISTICS-ORIENTED MANAGEMENT OF ECOLOGICAL INNOVATIVE ENTERPRISES
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DOI: 10.23939/semi2021.01.170
Abstract: Purpose. The study aims to develop a scientific and methodological approach of organizing a marketing-logistics-oriented management system for ecological, innovative enterprises (EIE) to ensure effective implementation and use of environmental innovations for the greening of… read more here.
Keywords: system; marketing; management; oriented management ... See more keywords