Embedded task system and Gaussian mixture model in the analysis and application of user behavior in marketing management
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DOI: 10.1007/s11276-021-02697-w
Abstract: With the rapid development of science and technology, embedded mission systems have also penetrated into various industries such as scientific research and military technology. The more and more complex tasks and higher frequency of use… read more here.
Keywords: mixture model; company; marketing management; marketing ... See more keywords
Citation classics from Industrial Marketing Management : celebrating forty-seven years of publications on business-to-business marketing management
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DOI: 10.1016/j.indmarman.2017.10.003
Abstract: Abstract This article proposes a categorization of what constitutes a citation classic. General observations reveal, with regard to the top 30 citation classics from Industrial Marketing Management , the number of authors per article, country… read more here.
Keywords: citation classics; marketing management; management; business ... See more keywords
Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management
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DOI: 10.1016/j.indmarman.2018.11.012
Abstract: An extensive body of work investigates business phenomena from the capability perspective introduced by Teece, Pisano, and Shuen (1997). While several literature reviews on capabilities exist, research is still fragmented with ongoing debates between those… read more here.
Keywords: marketing management; business; research; industrial marketing ... See more keywords
The 6th Advances in Hospitality and Tourism Marketing and Management Conference
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DOI: 10.1080/13032917.2016.1219839
Abstract: Organized by Sun Yat-sen University in partnership with Washington State University, the 6th Advances in Hospitality and Tourism Marketing and Management Conference was held in Guangzhou Baiyun Int... read more here.
Keywords: marketing management; hospitality tourism; 6th advances; management conference ... See more keywords
What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research
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DOI: 10.1177/02734753211003934
Abstract: After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of… read more here.
Keywords: research; actual learning; management education; marketing management ... See more keywords
Improved Blood Saturation of Golf Players After COVID-19 as Potential Marketing Management and Improved Economics of Golf Related Activities
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DOI: 10.18421/tem122-43
Abstract: The health effects of playing golf on the athlete's body is an interesting topic. The effect of golf on increasing blood saturation has low presence in the literature. This paper demonstrates the correlation of playing… read more here.
Keywords: marketing management; economics; golf; blood saturation ... See more keywords