The right metrics for marketing-mix decisions
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2020.08.003
Abstract: Abstract This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate the key managerial takeaways… read more here.
Keywords: mix decisions; marketing mix; right metrics; effectiveness ... See more keywords
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
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DOI: 10.1080/15377857.2019.1577323
Abstract: This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data... read more here.
Keywords: multidimensional political; model; political marketing; marketing mix ... See more keywords
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucz026
Abstract: The essence of a brand is that it delivers on its promises. However, consumers’ trust in brands (CTB) has declined around the world in recent decades. As a result, CTB has become a major concern… read more here.
Keywords: consumers trust; trust brands; price; mix activities ... See more keywords
Consumers’ perceptions towards Thai rice
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DOI: 10.1108/bfj-01-2019-0040
Abstract: Purpose The purpose of this paper is to investigate consumer preferences towards innovative rice products, and cross-cultural determinants of customers’ perceived value and loyalty. Design/methodology/approach A self-administered survey was designed to obtain participants’ perceptions about… read more here.
Keywords: marketing mix; thai rice; rice; value ... See more keywords
The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-09-2019-0198
Abstract: Purpose With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services. In this context… read more here.
Keywords: marketing mix; umrah travel; customer; marketing ... See more keywords
A comparison of statistical and decision-making techniques in marketing mix evaluation
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DOI: 10.1108/jmd-08-2018-0228
Abstract: Purpose Although customer satisfaction (CS) has been evaluated through using statistical and decision-making techniques so far, no research, to the best of the authors’ knowledge, has been conducted for implementing both groups simultaneously and clarifying… read more here.
Keywords: decision; marketing mix; making techniques; statistical decision ... See more keywords
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
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DOI: 10.1108/jsocm-10-2018-0122
Abstract: The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the… read more here.
Keywords: marketing; commercial marketing; social marketing; effectiveness commercial ... See more keywords
CONGREGATIONS AS CONSUMERS: USING MARKETING RESEARCH TO STUDY CHURCH ATTENDANCE MOTIVATIONS IN THE DIOCESE OF BANDUNG INDONESIA
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Economics and Business"
DOI: 10.25170/jebi.v2i2.24
Abstract: This study to applied techniques more commonly associated with the churchgoing orientation religious and church marketing mix. Data were collected using questionnaires filled out by 924 respondent who attendance in the Church of Diocese of… read more here.
Keywords: marketing mix; attendance; diocese bandung; church marketing ... See more keywords
Marketing Mix Strategies and Their Relationship with the Service Orientation of Community Pharmacies in Thailand
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DOI: 10.31838/srp.2020.4.08
Abstract: This research has examined the marketing mix strategies and their relationship with the service orientation of community pharmacies in the region of Thailand. To address this objective, a questionnaire was developed and distributed among the… read more here.
Keywords: service orientation; marketing mix; service; community pharmacies ... See more keywords
Success strategies in islamic marketing mix
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DOI: 10.33736/ijbs.581.2015
Abstract: 1. INTRODUCTIONIslamic marketing (IM) is a relatively new development in marketing thought and the term IM has not been addressed satisfactorily in the literature. In fact, despite the prominence of Islam, there has been little… read more here.
Keywords: marketing mix; muslim; market; islamic marketing ... See more keywords
SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland
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DOI: 10.3390/su122410659
Abstract: Current changes in the business environment mean that the pursuit of economic development—without accounting for social welfare and environmental constraints—is replaced by the concept of sustainable development. Enterprises, in order to meet market requirements, adopt… read more here.
Keywords: poland; marketing mix; sri lanka; different socioeconomic ... See more keywords