Marketing: The Next 40,000 Years
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DOI: 10.1177/0276146717712360
Abstract: This invited commentary is a reflection on and response to an essay on “The Long Macro View”, by Robert Lusch, who articulated key themes of human, societal and marketing evolution, and challenges ... read more here.
Keywords: 000 years; next 000; marketing next;
Transformative Marketing: The Next 20 Years
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Marketing"
DOI: 10.1509/jm.82.41
Abstract: In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can contribute to advancing the marketing… read more here.
Keywords: next years; marketing; transformative marketing; marketing next ... See more keywords