Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucy059
Abstract: Although marketing offers with flexible price options within a range of two endpoints (i.e., range offers) have been frequently used in various contexts, such as discount ranges, flexible pricing, and deal quotations, our understanding of… read more here.
Keywords: range marketing; resource scarcity; range; marketing offers ... See more keywords