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Published in 2023 at "Emerald Emerging Markets Case Studies"
DOI: 10.1108/eemcs-09-2022-0321
Abstract: Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest…
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Keywords:
marketing;
digital marketing;
marketing organic;
case ... See more keywords