Green marketing orientation impact on business performance: Case of pharmaceutical industry of Pakistan
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.940278
Abstract: This study is based on the natural resource based view, which examines the impact of holistic marketing orientation on business performance (BP) by defining the role of enablers and mediators. The drivers, including corporate social… read more here.
Keywords: business performance; green marketing; impact; marketing orientation ... See more keywords
A PRODUCT OF SOCIAL MISSION, SUSTAINABLE ENTREPRENEURIAL AND MARKETING ORIENTATION: ENHANCING SOCIAL ENTREPRENEURIAL SELF-EFFICACY IN INDONESIAN EDUCATION SECTOR
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Security and Sustainability Issues"
DOI: 10.9770/jssi.2020.10.oct(12)
Abstract: In the current era, there is a major need to make some effective development in the social entrepreneurship based strategic approach in business development. This paper is an informative approach based on critically consider the… read more here.
Keywords: marketing orientation; orientation; self efficacy; social mission ... See more keywords