How gratitude improves relationship marketing outcomes for young consumers
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DOI: 10.1108/jcm-10-2019-3446
Abstract: Purpose: Relationship marketing is about developing, maintaining and sustaining mutually beneficial customer–organisation relationships as measured by economic gains. Yet a purely economic focus does not fully offer a psychological explanation of relationship marketing outcomes. In… read more here.
Keywords: relationship marketing; young consumers; customer; marketing outcomes ... See more keywords