Evaluating the impact of social media marketing from the perspective of orthodontists
Sign Up to like & getrecommendations! Published in 2024 at "BMC Oral Health"
DOI: 10.1186/s12903-024-04558-2
Abstract: In developed countries, orthodontists utilize social media platforms as a pivotal component of their marketing strategies. However, there exists a gap in understanding the broader perspective of healthcare professionals on the utilization of social media… read more here.
Keywords: media marketing; impact social; social media; evaluating impact ... See more keywords
Users, information consumers, and information service agencies from the marketing perspective
Sign Up to like & getrecommendations! Published in 2017 at "Transinformacao"
DOI: 10.1590/2318-08892017000100004
Abstract: Marketing perspective in the provision of information services involves information providers, information users, and the context of the information environment. It values the business approach to information service provision for society development and increases the… read more here.
Keywords: information service; information; marketing perspective;