Artificial Intelligence and Marketing: Pitfalls and Opportunities
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DOI: 10.1016/j.intmar.2020.04.007
Abstract: Abstract This article discusses the pitfalls and opportunities of AI in marketing through the lenses of knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order learning” that distinguishes AI applications from traditional… read more here.
Keywords: intelligence marketing; pitfalls opportunities; marketing pitfalls; marketing ... See more keywords