The marketing plan and outcome indicators for recruiting and retaining parents in the HomeStyles randomized controlled trial
Sign Up to like & getrecommendations! Published in 2017 at "Trials"
DOI: 10.1186/s13063-017-2262-3
Abstract: BackgroundDespite the critical importance of successful recruitment and retention to study integrity, reporting of recruitment and retention strategies along with factors associated with successful recruitment and retention of participants in health-related interventions remain rare, especially… read more here.
Keywords: randomized controlled; recruitment retention; homestyles randomized; marketing plan ... See more keywords
Use of a marketing plan for recruitment to a lung cancer screening study.
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Clinical Oncology"
DOI: 10.1200/jco.2017.35.15_suppl.1548
Abstract: 1548Background: Recruitment to clinic trials is typically poor. Among barriers to recruitment may be the limited knowledge of trialists with respect to marketing techniques. Improvements in marketing could decrease recruitment time and shorten the time… read more here.
Keywords: lung cancer; study; marketing; screening study ... See more keywords