Place branding and marketing from a policy perspective building effective strategies for places (1st edition)
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DOI: 10.1080/09654313.2024.2334302
Abstract: European Port Cities and Urban Regeneration explores the links between signi fi cant cultural and sporting events and long-term urban redevelopment in Europe ’ s maritime port towns. In this book read more here.
Keywords: policy perspective; marketing policy; place branding; building effective ... See more keywords
Ecolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region
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DOI: 10.3390/su16125072
Abstract: Despite growing interest in community-based ecotourism as a pathway to sustainable development, there is a critical lack of research on how localized configurations of marketing and policy factors shape ecolodge performance at the village level.… read more here.
Keywords: tourism; analysis; village level; marketing policy ... See more keywords