Revisiting product classification to examine content marketing practices
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DOI: 10.1108/jrim-07-2018-0084
Abstract: The purpose of this paper is to investigate how the degree of investment and involvement attributed to specific product categories, affect content marketing plans and practices on the Web and social media.,This is a conceptual… read more here.
Keywords: classification; marketing practices; product; content marketing ... See more keywords
Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices
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DOI: 10.3390/su9091580
Abstract: By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs’ orientation towards sustainability on relational marketing practices—i.e., interaction versus network marketing.… read more here.
Keywords: orientation towards; marketing practices; entrepreneurs orientation; marketing ... See more keywords