Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana
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DOI: 10.1080/15228916.2019.1597323
Abstract: ABSTRACT The study sought to examine how a behavioral change theory (theory of planned behavior) could be used in social marketing to predict households’ waste disposal behavior in Ghana. A quantitative approach using self-administered questionnaires… read more here.
Keywords: marketing predict; waste disposal; social marketing;