Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri
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DOI: 10.1002/agr.21973
Abstract: This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of… read more here.
Keywords: sponsored marketing; state sponsored; marketing; marketing programs ... See more keywords
A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills
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DOI: 10.1080/08832323.2018.1425282
Abstract: ABSTRACT Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In… read more here.
Keywords: knowledge; analysis; marketing programs; marketing ... See more keywords