Marketing for the project: project marketing by the contractor
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DOI: 10.1108/ijmpb-10-2017-0118
Abstract: The purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients.,The authors interviewed eight such contractors, and used activity… read more here.
Keywords: project; life cycle; project marketing; marketing ... See more keywords
How to relate to quality and marketing in project focused environments: A literature review of real-world thinking
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DOI: 10.1109/emr.2017.2768506
Abstract: When thinking about product or service quality, one does not usually think of its role with marketing. However, this study indicates otherwise. The study explores how companies conduct market research to optimize customer satisfaction by… read more here.
Keywords: quality; review; marketing; marketing project ... See more keywords