Examining the effect of marketing promotional strategies of pharmaceutical companies on doctors’ prescription behaviour
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DOI: 10.5958/0974-360x.2020.00860.4
Abstract: This research focuses on the marketing promotional tools used by pharmaceutical companies in India and how doctors respond to all these marketing strategies in terms of their prescription behaviour. Simple random sampling method was chosen… read more here.
Keywords: promotional strategies; examining effect; prescription behaviour; marketing promotional ... See more keywords