A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.
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DOI: 10.15288/jsad.2019.80.563
Abstract: OBJECTIVE Adolescents are exposed to alcohol marketing through traditional advertising and through newer digital media channels. Cumulative marketing exposure across channels is of concern but has been insufficiently studied. This study explores the measurement of… read more here.
Keywords: recall alcohol; marketing; marketing recall; alcohol marketing ... See more keywords