Identifying research topics in marketing science along the past decade: a content analysis
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DOI: 10.1007/s11192-018-2851-2
Abstract: In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here,… read more here.
Keywords: marketing science; research; topics marketing; marketing research ... See more keywords
Beyond explicit measures in marketing research: Methods, theoretical models, and applications
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DOI: 10.1016/j.jretconser.2021.102545
Abstract: Abstract Whereas traditional self-report procedures and methods mainly tap into consumers explicit attitudes, the implicit cognition paradigm provide researchers and marketing practitioners with a unique tool to uncover consumer implicit attitudes, choices, decisions, and action… read more here.
Keywords: explicit measures; special issue; measures marketing; marketing research ... See more keywords
A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
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DOI: 10.1057/s41270-019-00049-4
Abstract: This paper has two main objectives. The first contributes to the development of marketing theory by proposing a measurement instrument, allowing for the testing of knowledge on the effective marketing research processes, while the second… read more here.
Keywords: marketing; marketing research; effective marketing; knowledge ... See more keywords
Marketing research on mergers and acquisitions: a systematic review and future directions
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DOI: 10.1108/imr-03-2015-0100
Abstract: Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A… read more here.
Keywords: mergers acquisitions; research; marketing research; marketing ... See more keywords
Managers’ beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
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DOI: 10.1108/md-04-2016-0234
Abstract: The purpose of this paper is to diagnose two types of causal relationships from the perspective of the structural equations model. First, the relationship is analysed between managers’ beliefs regarding the use of marketing information… read more here.
Keywords: decision; information; research; use ... See more keywords
The Undergraduate Marketing Research Course: Two Decades of Change
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DOI: 10.1177/0273475320960501
Abstract: This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is… read more here.
Keywords: research; marketing research; marketing; undergraduate marketing ... See more keywords
Teaching the Online Marketing Research Course for MBA Students
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DOI: 10.1177/02734753211001422
Abstract: Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the… read more here.
Keywords: marketing research; research; online marketing; research course ... See more keywords
Field Experimentation in Marketing Research
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DOI: 10.1509/jmr.16.0225
Abstract: Despite increasing efforts to encourage the adoption of field experiments in marketing research (e.g., Campbell 1969; Cialdini 1980; Li et al. 2015), the majority of scholars continue to rely primarily on laboratory studies (Cialdini 2009).… read more here.
Keywords: field; research field; field experiments; marketing research ... See more keywords
THE MARKETING RESEARCH OF MILITARY SERVICE PEOPLE’S CONSUMER PREFERENCES OF DRY PRODUCT PACKAGES AND WAYS OF THEIR IMPROVEMENT
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DOI: 10.15673/fst.v12i1.834
Abstract: Basing on the survey of respondents, a marketing research was carried out on military service people’s consumer motivations and benefits for the existing dry product package and ways to improve it, as well as on… read more here.
Keywords: military service; product; consumer; marketing research ... See more keywords
Marketing research of the Pharmaceutical market in Ukraine: Peculiarities, Trends, Problems, Tendencies
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DOI: 10.5958/0974-360x.2019.00339.1
Abstract: Marketing research of the pharmaceutical market is the basis of any company's market activity, aimed at raising level of awareness and efficiency not only of individual marketing staff performance, but also senior management of company.… read more here.
Keywords: research pharmaceutical; pharmaceutical market; marketing research; research ... See more keywords