Articles with "marketing responses" as a keyword



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Educational providers in the marketplace: Schools’ marketing responses in Chile

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Published in 2017 at "International Journal of Educational Research"

DOI: 10.1016/j.ijer.2017.10.009

Abstract: Abstract This paper proposes a framework for analysing the responses of educational providers in competitive contexts. The evidence presented is based on empirical research carried out in one Chilean municipality. The objective of the paper… read more here.

Keywords: educational providers; responses chile; marketplace schools; providers marketplace ... See more keywords
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Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019

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Published in 2022 at "International Journal of Health Policy and Management"

DOI: 10.34172/ijhpm.2022.5465

Abstract: Background: The World Health Organization (WHO) recommends that countries implement fiscal policies to reduce the health impacts of sugary drinks. Few studies have fully examined the responses of industry to these policies, and whether they… read more here.

Keywords: marketing responses; health; marketing; soft drinks ... See more keywords