The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan
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DOI: 10.3390/su11041041
Abstract: Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing… read more here.
Keywords: service innovation; marketing; tourism factories; experiential marketing ... See more keywords