Exploring Perspectives Towards the Gambling Industry and Its Marketing Strategies Among Young People in Western Australia
Sign Up to like & getrecommendations! Published in 2025 at "Health Promotion Journal of Australia"
DOI: 10.1002/hpja.955
Abstract: ABSTRACT Issue Addressed The gambling industry utilises a range of strategies to attract and retain customers and limit meaningful gambling reform. Industry marketing strategies have demonstrated appeal to young people; however, little is known regarding… read more here.
Keywords: industry marketing; marketing strategies; gambling industry; industry ... See more keywords
Digital marketing strategies, online reviews and hotel performance
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.01.003
Abstract: Abstract We investigate to what extent digital marketing strategies (such as having a digital marketing plan, responsiveness to guest reviews, and monitoring and tracking online review information) influence hotel room occupancy and RevPar directly, and… read more here.
Keywords: online reviews; hotel performance; marketing strategies; marketing ... See more keywords
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.05.007
Abstract: Emerging markets are the growth engines of the world but they differ significantly from developed countries. Multinationals tend to flounder in these countries due to the challenges posed by five key emerging market characteristics: market… read more here.
Keywords: market; ratio; marketing strategies; pie emerging ... See more keywords
The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success
Sign Up to like & getrecommendations! Published in 2019 at "Procedia Manufacturing"
DOI: 10.1016/j.promfg.2019.02.316
Abstract: Abstract Our target is to discover a solution, which is offered by Big Data Analytics (BDA), to resolve the lack of production success. Thus, this article introduces the difference between Big Data Analytics and Classical… read more here.
Keywords: marketing; marketing strategies; production; big data ... See more keywords
Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil
Sign Up to like & getrecommendations! Published in 2022 at "Public Health Nutrition"
DOI: 10.1017/s1368980022002191
Abstract: Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available… read more here.
Keywords: social media; media platform; marketing; marketing strategies ... See more keywords
Digital marketing by big bubble tea brands in China in 2023: a content analysis
Sign Up to like & getrecommendations! Published in 2025 at "Public Health Nutrition"
DOI: 10.1017/s1368980025101110
Abstract: Abstract Objective: Bubble tea is known to have adverse health impacts due to its high sugar content. However, the influence of digital marketing on its consumption, especially among young people, remains unclear. This study aimed… read more here.
Keywords: digital marketing; marketing strategies; bubble tea; marketing ... See more keywords
Employing Enviropreneurial Marketing Strategies to Gain Legitimacy
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2020.1820652
Abstract: Abstract Within the current global landscape, internationalizing organizations are increasingly seeking ways to gain legitimacy, or social acceptance, within the foreign markets they exist in. This current article proposes that enviropreneurial marketing strategies can be… read more here.
Keywords: gain legitimacy; employing enviropreneurial; marketing strategies; marketing ... See more keywords
Adoption patterns and marketing strategies for vegan products: insights from Amazon consumer reviews
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2025.2549821
Abstract: ABSTRACT This study addresses a theoretical gap in understanding how vegan consumption patterns evolve across the product life cycle – a dimension often overlooked in research that relies on cross-sectional or self-reported data. Using a… read more here.
Keywords: consumer; patterns marketing; marketing strategies; adoption patterns ... See more keywords
Integrating the third way and third space approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam
Sign Up to like & getrecommendations! Published in 2019 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2019.1694494
Abstract: ABSTRACT This study investigates the potential to integrate third way and third space approaches for marketing community-based tourism enterprises (CBTEs) in less-developed countries. The outcome of this integration is reflected in marketing strategies oriented towards… read more here.
Keywords: tourism; marketing strategies; way third; marketing ... See more keywords
Enhancing visitor experiences: a quantitative analysis of marketing strategies at historical and cultural national parks
Sign Up to like & getrecommendations! Published in 2025 at "Cogent Social Sciences"
DOI: 10.1080/23311886.2025.2458066
Abstract: Abstract This study explores the impact of marketing mix elements—product, price, process, physical evidence, people, place, and promotion—on customers’ revisit potential to cultural and historical national parks. Using a sample of 423 participants, selected through… read more here.
Keywords: national parks; visitor; marketing strategies; visitor experiences ... See more keywords
Discovering the impact of emerging technologies on SMEs’ digital marketing strategies: a conceptual framework
Sign Up to like & getrecommendations! Published in 2025 at "International Marketing Review"
DOI: 10.1108/imr-11-2023-0301
Abstract: PurposeThis paper aims to explore the impact of emerging digital technologies and marketing strategies in today’s dynamic business landscape, with a focus on their crucial role in enhancing competitiveness and driving the growth and internationalisation… read more here.
Keywords: digital marketing; smes digital; marketing strategies; marketing ... See more keywords