Digital marketing strategies, online reviews and hotel performance
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.01.003
Abstract: Abstract We investigate to what extent digital marketing strategies (such as having a digital marketing plan, responsiveness to guest reviews, and monitoring and tracking online review information) influence hotel room occupancy and RevPar directly, and… read more here.
Keywords: online reviews; hotel performance; marketing strategies; marketing ... See more keywords
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.05.007
Abstract: Emerging markets are the growth engines of the world but they differ significantly from developed countries. Multinationals tend to flounder in these countries due to the challenges posed by five key emerging market characteristics: market… read more here.
Keywords: market; ratio; marketing strategies; pie emerging ... See more keywords
The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success
Sign Up to like & getrecommendations! Published in 2019 at "Procedia Manufacturing"
DOI: 10.1016/j.promfg.2019.02.316
Abstract: Abstract Our target is to discover a solution, which is offered by Big Data Analytics (BDA), to resolve the lack of production success. Thus, this article introduces the difference between Big Data Analytics and Classical… read more here.
Keywords: marketing; marketing strategies; production; big data ... See more keywords
Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil
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DOI: 10.1017/s1368980022002191
Abstract: Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available… read more here.
Keywords: social media; media platform; marketing; marketing strategies ... See more keywords
Employing Enviropreneurial Marketing Strategies to Gain Legitimacy
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DOI: 10.1080/08911762.2020.1820652
Abstract: Abstract Within the current global landscape, internationalizing organizations are increasingly seeking ways to gain legitimacy, or social acceptance, within the foreign markets they exist in. This current article proposes that enviropreneurial marketing strategies can be… read more here.
Keywords: gain legitimacy; employing enviropreneurial; marketing strategies; marketing ... See more keywords
Integrating the third way and third space approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam
Sign Up to like & getrecommendations! Published in 2019 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2019.1694494
Abstract: ABSTRACT This study investigates the potential to integrate third way and third space approaches for marketing community-based tourism enterprises (CBTEs) in less-developed countries. The outcome of this integration is reflected in marketing strategies oriented towards… read more here.
Keywords: tourism; marketing strategies; way third; marketing ... See more keywords
Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Access"
DOI: 10.1109/access.2021.3066713
Abstract: The reduction in government support and the rapid growth in the number of nonprofit organizations have made them face fierce competition for charitable donations. Identifying valuable donors and developing effective marketing strategies can contribute to… read more here.
Keywords: online charitable; marketing; marketing strategies; charitable donations ... See more keywords
Marketing strategies in the age of COVID ‐19: An Attitude, Belief, Context Approach
Sign Up to like & getrecommendations! Published in 2023 at "Family and Consumer Sciences Research Journal"
DOI: 10.1111/fcsr.12477
Abstract: As the COVID-19 pandemic has severely affected the restaurant industry, the authors sought to test the effects of restaurant image on advocacy and willingness to pay premium prices. Data were collected using a questionnaire survey… read more here.
Keywords: marketing strategies; strategies age; age covid; covid attitude ... See more keywords
IQOS marketing strategies at point-of-sales: a cross-sectional survey with retailers
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DOI: 10.1136/tobaccocontrol-2021-057083
Abstract: Background The point-of-sale (POS) is adapting to marketing restrictions, societal changes and the inclusion of new products, such as heated tobacco products (eg, Philip Morris International’s (PMI) IQOS device and HEETS sticks). We aimed to… read more here.
Keywords: legislation; pos; cross sectional; marketing strategies ... See more keywords
The Role of Marketing Strategies in Successful Disruptive Technologies
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DOI: 10.1142/s021987701750016x
Abstract: A disruptive technology (DT) is defined as an emerging technology whose arrival in the marketplace signifies the eventual displacement of the dominant technology in that sector. A potential DT can also facilitate the creation of… read more here.
Keywords: role marketing; marketing strategies; strategies successful; marketing ... See more keywords
Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe
Sign Up to like & getrecommendations! Published in 2017 at "Problems and perspectives in management"
DOI: 10.21511/ppm.15(2-1).2017.12
Abstract: This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy.… read more here.
Keywords: clothing textile; marketing strategies; marketing; textile sector ... See more keywords