Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
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DOI: 10.1177/0276146720957382
Abstract: This article explores the spatial marketing system in India. It highlights a case where market failure is institutionalized through the normalization of heterotopia in the consumption of gated communities (GCs). We build on the earlier… read more here.
Keywords: market failure; marketing; spatial marketing; marketing system ... See more keywords
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure
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DOI: 10.1177/02761467231222537
Abstract: Drawing on the work of Layton and Duffy, and Williams, Davey and Johnstone, this paper examines the infant formula marketing system. Using a Systems of Provisioning approach, marketing system failure as a result of regulatory… read more here.
Keywords: system; provisioning systems; marketing; marketing system ... See more keywords
Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India
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DOI: 10.1177/02761467251318608
Abstract: This qualitative inquiry examines the ways in which the governmentality of ‘conducting the conduct’ of the farming population contributes to adverse ecological outcomes, such as the widespread practice of stubble burning in neoliberal India, which… read more here.
Keywords: system; governmentality; marketing system; stubble burning ... See more keywords