Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
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DOI: 10.1177/0276146720957382
Abstract: This article explores the spatial marketing system in India. It highlights a case where market failure is institutionalized through the normalization of heterotopia in the consumption of gated communities (GCs). We build on the earlier… read more here.
Keywords: market failure; marketing; spatial marketing; marketing system ... See more keywords