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Published in 2018 at "Journal of Macromarketing"
DOI: 10.1177/0276146717728776
Abstract: Actors engaged in alternative economies organize resource transfers, exchange resources (with and without the use of money), and create value. As value creation is a definitional attribute of marketing systems, we examine whether alternative economies…
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Keywords:
alternative economies;
value creation;
economies marketing;
marketing systems ... See more keywords