The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education
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DOI: 10.1177/0273475320912319
Abstract: Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily available marketing technology (martech) learning platforms as… read more here.
Keywords: education use; value; technology; salesforce trailhead ... See more keywords