Fight or flight: Can marketing tools help consumers cope with selfâdiscrepancies and social identity threat?
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1972
Abstract: Correspondence Kateryna Ukrainets, Chair of Business-toBusiness, Pricing and Sales, University of Mannheim, L5, 1, 68131 Mannheim, Germany. Email: [email protected] Abstract Self-discrepancy between the actual and ought self-concept is harmful to individuals, causing them to experience… read more here.
Keywords: marketing; marketing tools; threat; social identity ... See more keywords
Use of E-marketing tools as communication management in the tourism industry
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DOI: 10.1016/j.tmp.2020.100652
Abstract: Abstract Innovative processes in the tourism industry are usually defined by improving customer services and by investing in Information and communication technology (ICTs). Tourism companies cooperate with developing countries and their attractiveness on the international… read more here.
Keywords: tourism; marketing tools; tourism industry; communication ... See more keywords
NEW MARKETING TOOLS IN THE BLOOD SERVICE TO OPTIMIZE QUALITY MANAGEMENT.
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DOI: 10.36740/wlek202109129
Abstract: OBJECTIVE The aim: To identify the main fears of donation among young people in the city and ways to eliminate these phobias with the help of modern marketing tools. PATIENTS AND METHODS Materials and methods:… read more here.
Keywords: fear; new marketing; donation; blood ... See more keywords