Design factors influencing willingness-to-pay estimates in the Becker-DeGroot-Marschak (BDM) mechanism and the non-hypothetical choice experiment: a case of biofortified maize in Zambia
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DOI: 10.1111/1477-9552.12273
Abstract: Two of the experimental methods used to estimate willingness‐to‐pay (WTP) for a non‐market good, the Becker‐DeGroot‐Marschak (BDM) mechanism and the non‐hypothetical choice experiment (nHCE) often lead to significantly different WTP estimates, complicating the choice between… read more here.
Keywords: willingness pay; marschak bdm; choice; bdm ... See more keywords