Australian customer willingness to pay and wait for mass-customised products
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DOI: 10.1108/apjml-01-2017-0006
Abstract: Purpose The purpose of this paper is to find out how consumers constantly trade off the potential extra cost of mass customisation with the additional time they have to wait to receive their customised products.… read more here.
Keywords: pay; customised products; mass customised; customer willingness ... See more keywords
Online consumer behaviour of mass-customised apparel products
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DOI: 10.1108/jfmm-07-2016-0068
Abstract: Purpose The purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour towards online purchase of mass-customised apparel products.… read more here.
Keywords: consumer behaviour; apparel products; mass customised; customised apparel ... See more keywords