Benefits of mass customized products: moderating role of product involvement and fashion innovativeness
Sign Up to like & getrecommendations! Published in 2018 at "Heliyon"
DOI: 10.1016/j.heliyon.2018.e00537
Abstract: The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study… read more here.
Keywords: loyalty intentions; product; mass customized; benefits mass ... See more keywords
Cost Analysis for Mass Customized Production of Satellites Based on Modularity
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DOI: 10.1109/access.2020.3048845
Abstract: In this paper, the cost model of mega-satellite constellation based on modularity is investigated. The aim of this work is to analyze the cost contributions in the development of satellite constellation, which include design cost,… read more here.
Keywords: customized production; mass customized; based modularity; production satellites ... See more keywords