Articles with "mass market" as a keyword



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Italian Public Opinion in the Atomic Age: Mass-market Magazines Facing Nuclear Issues (1963–1967)

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Published in 2017 at "Cold War History"

DOI: 10.1080/14682745.2017.1291633

Abstract: Abstract Through the analysis of a wide range of Italian mass-market magazines and a selection of public opinion surveys, this essay investigates widespread images and perceptions about nuclear issues in Italy during the Sixties. It… read more here.

Keywords: public opinion; market magazines; mass; mass market ... See more keywords
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If Higher Pay Is Profitable, Why Is It So Rare? Modeling Competing Strategies in Mass Market Services

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Published in 2020 at "Organization Science"

DOI: 10.1287/orsc.2019.1347

Abstract: Several case studies suggest that firms targeting mass market services can align profitability with jobs offering a living wage, stable schedules, and engaging work. Yet, few do. To understand this... read more here.

Keywords: market services; profitable rare; mass market; higher pay ... See more keywords
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Multi-constellation GNSS interferometric reflectometry with mass-market sensors as a solution for soil moisture monitoring

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Published in 2020 at "Hydrology and Earth System Sciences"

DOI: 10.5194/hess-24-3573-2020

Abstract: Abstract. Per capita arable land is decreasing due to the rapidly increasing population, and fresh water is becoming scarce and more expensive. Therefore, farmers should continue to use technology and innovative solutions to improve efficiency,… read more here.

Keywords: soil; soil moisture; gnss; mass market ... See more keywords