The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Food Products Marketing"
DOI: 10.1080/10454446.2024.2440327
Abstract: ABSTRACT Although insect-based food is considered a potential solution to global food security issues, its acceptance remains low. This study explores effective advertising strategies to enhance consumers’ willingness to consume (WTC) insect-based food by analyzing… read more here.
Keywords: food; anthropomorphic language; insect based; language ... See more keywords
Different approaches to generate matching effects using arrays in contact with superconducting films.
Sign Up to like & getrecommendations! Published in 2017 at "Superconductor Science and Technology"
DOI: 10.1088/1361-6668/30/2/025014
Abstract: Superconducting films in contact with non-superconducting regular arrays can exhibit commensurability effects between the vortex lattice and the unit cell of the pinning array. These matching effects yield a slowdown of the vortex flow and… read more here.
Keywords: local order; superconducting films; matching effects; contact ... See more keywords