What triggers envy on Social Network Sites? A comparison between shared experiential and material purchases
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DOI: 10.1016/j.chb.2018.03.049
Abstract: Social network users often see their online friends post about experiential purchases (such as traveling experiences) and material purchases (such as newly purchased gadgets). Three studies (total N = 798) were conducted to investigate which type of… read more here.
Keywords: social network; material purchases; study; material ... See more keywords
People Rely Less on Consumer Reviews for Experiential than Material Purchases
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DOI: 10.2139/ssrn.2493536
Abstract: An increasingly prevalent form of social influence occurs online where consumers read reviews written by other consumers. Do people rely on consumer reviews differently when making experiential purchases (events to live through) versus when making… read more here.
Keywords: people rely; material purchases; consumer reviews; consumer ... See more keywords