Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
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DOI: 10.1016/j.jbusres.2018.07.023
Abstract: Abstract Researchers have examined materialism and consumer satisfaction for several decades. The relationship between the two variables has continued to get increasingly complex as material goods become more abundant. The purpose of this research is… read more here.
Keywords: consumer satisfaction; satisfaction; relationship; materialism consumer ... See more keywords