Social media and the university decision. Do prospective students really care?
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DOI: 10.1080/08841241.2018.1557778
Abstract: ABSTRACT In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps… read more here.
Keywords: social media; decision; students use; matriculation decision ... See more keywords