Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2019.1620838
Abstract: ABSTRACT Messaging and media stories can influence several aspects of consumer perceptions and behaviors. We experimentally investigated how exposure to various mediated messages and headlines influenced perceptions of favorite and rival brands. Using the sport… read more here.
Keywords: messaging matter; team; story; investigating influence ... See more keywords
Because words matter: Investigating vocabulary development across contexts and modalities
Sign Up to like & getrecommendations! Published in 2019 at "Language Teaching Research"
DOI: 10.1177/1362168819852976
Abstract: The present study investigates the effects of two subsequent learning contexts, formal instruction (FI) at home and a 3-month stay abroad (SA), on vocabulary acquisition in English as a foreign language (EFL) writing and speaking.… read more here.
Keywords: investigating vocabulary; development across; vocabulary development; contexts ... See more keywords