How do mature born globals create customer value to achieve international growth?
Sign Up to like & getrecommendations! Published in 2020 at "International Marketing Review"
DOI: 10.1108/imr-11-2018-0340
Abstract: Purpose – This study aims to investigate how mature born global firms create value for customers to achieve continued international growth.Design/methodology/approach – The study employs a case stu ... read more here.
Keywords: mature born; value; born globals; international growth ... See more keywords