Second wind for exploitation: Pursuing high degrees of product and process innovativeness in mature industries
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DOI: 10.1016/j.technovation.2019.02.004
Abstract: This paper investigates to what extent and how an exploitation-oriented innovation logic can enable innovations characterised by a high degree of newness. The paper is based on an embedded case study of 11 innovation initiatives… read more here.
Keywords: exploitation; high degrees; product process; innovation ... See more keywords