Articles with "mavenism research" as a keyword



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Filling some gaps in market mavenism research

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Published in 2017 at "Journal of Consumer Behaviour"

DOI: 10.1002/cb.1623

Abstract: Since Feick and Price introduced the concept of market mavenism almost 30 years ago, researchers have accumulated a large body of empirical findings describing market maven attitudes, behaviors, and characteristics. Surprisingly, only a few studies examine… read more here.

Keywords: mavenism research; gaps market; mavenism; filling gaps ... See more keywords