A Choice Model of Utility Maximization and Regret Minimization
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DOI: 10.1177/00222437221094824
Abstract: Consumers often try to achieve multiple goals when purchasing products and services, where choices are sought that maximize utility and other objectives such as to minimize regret. If the performance of choice outcomes are associated… read more here.
Keywords: utility maximization; utility; regret minimization; maximization regret ... See more keywords