Application of McGuire’s Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States
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DOI: 10.3390/ijerph192114275
Abstract: Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire’s Model of Communication and Persuasion as a framework, this study… read more here.
Keywords: body healthy; mcguire model; facebook; facebook posts ... See more keywords