Modified dynamic fuzzy c-means clustering algorithm – Application in dynamic customer segmentation
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DOI: 10.1007/s10489-019-01626-x
Abstract: The dynamic customer segmentation (DCS) is a useful tool for managers in implementing marketing strategies by observing dynamic changes that are happening in the customer segments over time. The Crespo’s dynamic fuzzy c -means (CDFCM)… read more here.
Keywords: fuzzy means; dynamic customer; mdfcm algorithm; dynamic fuzzy ... See more keywords