Beyond cognitive age: developing a multitheoretical measure of age and its assessment
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DOI: 10.1057/s41270-017-0011-9
Abstract: Although aging is a multidimensional process, studies of older consumer behavior traditionally have used age as a surrogate measure of this process. As a result, the emerged relationships between age and consumer behaviors are not… read more here.
Keywords: consumer behavior; cognitive age; age; measure ... See more keywords