The failing measurement of attitudes: How semantic determinants of individual survey responses come to replace measures of attitude strength
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DOI: 10.3758/s13428-017-0999-y
Abstract: The traditional understanding of data from Likert scales is that the quantifications involved result from measures of attitude strength. Applying a recently proposed semantic theory of survey response, we claim that survey responses tap two… read more here.
Keywords: failing measurement; measures attitude; survey; survey responses ... See more keywords