Articles with "measures market" as a keyword



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Developing Measures of Market Orientation: The Case of Ethiopian Seed Producer Cooperatives

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Published in 2021 at "Journal of African Business"

DOI: 10.1080/15228916.2021.1889870

Abstract: The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural context... read more here.

Keywords: seed; orientation case; measures market; developing measures ... See more keywords