Measuring the role of factors on website effectiveness using vector autoregressive model
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DOI: 10.1016/j.jretconser.2021.102656
Abstract: Abstract Behavioral actions of online customers play an important role in influencing the website's effectiveness for online retailers and online business entities. The leading web analytics software measures the customers' behavior on a website using… read more here.
Keywords: role; goal; website effectiveness; rate ... See more keywords